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Migrated a 1,400-SKU fashion brand from a slow Shopify theme to a headless Next.js storefront on Vercel — 1.2s LCP and a 27% conversion lift.
Headless Shopify for a Fashion DTC Brand
Mobile LCP
4.8s → 1.2s
Mobile CVR
+27%
Lighthouse perf
98/100
Mobile LCP was 4.8s. Conversion was leaking on PDP. Theme was a tangle of apps.
Next.js 15 storefront talking to Shopify Storefront API. ISR on PDP, edge middleware for personalization, Klaviyo restored.
Tell me what you are building. I reply within a few hours during Pakistan working hours and turn around a custom proposal in 24h.